Dental marketing is about implementing strategies that help you grow your patient list and build a stronger connection with existing patients. It also helps you find new patients that are a great fit for your practice.

Whether your practice specializes in children’s dentistry, implants, or something else entirely, it’s worth taking some time to define your ideal patient persona and gear your marketing toward them. Many offices even hire a full-time marketing manager to manage all aspects of their digital and traditional marketing campaigns.

How to Use Patient Referral Programs to Grow Your Dental Practice

Many of the best Best Results Dental Marketing methods involve engaging your current and prospective patients online, which is easy to do with today’s technology. For example, many practices are now able to automatically text appointment reminders and confirmations to both new and existing customers. This allows your patients to respond at their convenience and is a highly effective way to get people in for an appointment.

Another common method is to host events both in your office and at the community level. These can be educational, such as an informational session on a topic that your audience would find interesting (like how to avoid discoloration of teeth). Or, they could be fun and interactive, like throwing a kid’s party or hosting a Halloween contest.

It’s important to remember that your patients are looking for a unique experience and that sets you apart from the competition. For example, offering an in-office payment plan lets your patients knock out two health tasks at once and creates a sense of trust that will lead them to visit you when they need to.